Legal
Privacy Policy
Last updated: June 2025
Lillie By Ruthie (“we”, “us”, “our”) is committed to protecting your privacy. This policy explains what information we collect, how we use it, and your rights in relation to it.
Information we collect
When you place an order or create an account, we collect your name, email address, phone number, and shipping address. We also collect payment information, though card details are processed securely by Razorpay and never stored on our servers. We may collect browsing data such as pages visited, time spent, and device type to improve your experience.
How we use your information
We use your information to process and fulfil your orders, send shipping updates and confirmations, respond to your queries, and improve our products and services. With your consent, we may send you newsletters and new arrival updates. We do not sell, rent, or share your personal information with third parties for marketing purposes.
Cookies
We use essential cookies to keep your cart active and maintain your session. We also use analytics cookies (such as those from Google Analytics) to understand how visitors use our site. You can disable cookies in your browser settings, though this may affect site functionality. By continuing to use our site, you consent to our use of cookies as described here.
Data security
We take reasonable technical and organisational measures to protect your data against unauthorised access, alteration, or loss. Our website uses HTTPS encryption. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.
Your rights
You have the right to access, correct, or delete the personal information we hold about you. You may also opt out of marketing communications at any time by clicking "Unsubscribe" in any of our emails or contacting us directly. To exercise these rights, email us at privacy@lilliebyruthie.com.
Third-party services
We use trusted third-party services including Razorpay (payments), Google Analytics (analytics), and courier partners (shipping). Each of these services has their own privacy policies. We are not responsible for the privacy practices of these third parties.
Changes to this policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date. We encourage you to review this page periodically.
Questions? Email us at privacy@lilliebyruthie.com